Instagram to test hiding Like counts in the US next week

sonos sonos One (Gen 2) - Voice Controlled Smart Speaker with Amazon Alexa Built-in - Black read more

"We will make decisions that hurt the business if they help people's well-being and health" says Instagram's CEO Adam Mosseri. To that end, next week Instagram will expand its test of hiding Like counts from everyone but a post's creator to the United States. But there are major questions about whether the change will hurt influencers.

Mosseri revealed the plan at the Wired25 conference today, saying Instagram will be monitoring to see how it affects users as well as influencers. Mosseri said the hope was to "depressurize" Instagram, make it "less of a competition", and give people space to connect with who they care about in order to "reduce anxiety" and "reduce social comparison".

35816b34d80764b35f34a2b8aa0fa85f

View photos

Instagram began testing this in April in Canada and expanded it to Ireland, , Japan, Brazil, Australia, and New Zealand in July. Facebook started a similar experiment in Australia in September.

While it seems likely that making Instagram less of a popularity contest might aid the average user, Instagram has to be mindful that it doesn't significantly decrease creators' or influencers' engagement and business success. These content makers are vital to Instagram's success, since they keep their fan bases coming back day after day, even when users' friends are growing stale.

A new study by HypeAuditor reported by Social Media Today found that influencers across tiers of follower counts almost unanimously saw their Like counts fall in countries where the hidden Like count test was active. Likes fell 3% to 15% in all the countries for influencers with 5,000 to 20,000 followers.

spaceball.gif

81d3b621dda992bf8fb599d2b1f688ad

sonos sonos One (Gen 2) - Voice Controlled Smart Speaker with Amazon Alexa Built-in - Black read more

View photos

Only in Japan, and only for influencers with 1,000 to 5,000 or 100,000 to 1 million followers did the change lead to a 6% boost in Likes. Meanwhile, influencers saw the biggest loss of Likes in the Brazilian market. Those trends could relate to how users in certain countries might feel more comfortable Liking something if they don't know who else is, while in other nations users might rely on more herd mentality to know what to Like.

spaceball.gif

6d018098fd8ca526dea6bc4f87849cd6

View photos

?xts[0]=68.ARCnhigtpUX2ohjQeN9KIlum_5cxn4DOJYlqFOXPwWo4ndBn7QBKOYXIv8ulLQY2jz2qYbkJxzVzGI-uyPS5oQ5wpoDbDRsM9Rj2qzemd1YriP7AScwpYoE6oozTUowaSTEqqsP5EciyVLvpbSgtIysbCzILMmnyr-0mIq7v-6dKuk3SlRiYTXU7R3dUXCcQfktwP41b7QN4JVagnHrfWg2Ag5xAkvmcdJw7z01CmGmTzp_2D_bVpZHJw73r0S9KvYOW6emyrrZAu61r4u5ZDjKf8yw8vHyKWWFT9mz5dS9oUC8uCpDBpL2CKDg3MzLOgGoRJtXtTtGCAF_dt40Ewr4C&tn=-R

 

all right reserved for yahoo news

Get the latest news delivered to your inbox

Follow us on social media networks

PREV Lexus unveils first fully electric car with an 'anxiety free' driving range of ...
NEXT Incognito Mode for Google Maps has arrived on Android