Cambridge tech firm creates an app that directs you to your beverage with a ...

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An end to queueing at the bar?Cambridge tech firm creates an app that lets you order drinks from your table and directs you to your beverage using a stream of lights The BEAM app lets you order and pay for a round of drinks while sat at your table  Once at the bar, the app uses NFC and machine vision to emit light bubbles These beams of light link your phone with your drink to prevent order mix-ups  The app is being developed for commercial launch by Cambridge Consultants 

By Jonathan Chadwick For Mailonline

Published: 18:19 GMT, 3 December 2019 | Updated: 21:30 GMT, 3 December 2019

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Picking up someone else's drink at the bar could soon become a thing of the past thanks to an immersive new app that identifies drinks with beams of light.

The BEAM app, which is currently in development by Cambridge Consultants, lets customers order and pay for drinks on their phone while still sitting at their table.

Using near-field communications tabs on the surface of the bar, the app also streams light bubbles that link drinks to customers' phones. 

The BEAM app uses near-field communications and machine vision to link customers' phones with their drinks, helping bartenders to give the right orders to the right people

The BEAM app uses near-field communications and machine vision to link customers' phones with their drinks, helping bartenders to give the right orders to the right people

The innovation is the brainchild of Cambridge Consultants, which offers tech-based product and development services.

The firm says that the customer experience should be 'elevated, not just automated'.

Rosie Parrish, User Experience Designer at Cambridge Consultants, said: 'To stand out from the crowd, brands in many different sectors are striving to provide more than just a product or service.'

'They want to create a memorable and meaningful experience for the customer.'

'Blending everyday technologies in the right way is a great way to create these elevated brand engagements.'

The experience begins when the customer orders drinks from their table via the app, after which they will receive an alert telling them a bartender is ready to make their drink.

Once at the bar, the customer places their phone on its surface,

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