The first book sold on Amazon was 'Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought' by Douglas Hofstadter.
1994: Jeff Bezos incorporates what would become Amazon under the name 'Cadabra Inc.' He later re-named the company under its current name.
Bezos chose the name Amazon in reference to the Amazon River, the biggest river in the world, as he hoped Amazon would be the biggest bookstore in the world.
1995: Amazon opens up shop as a bookstore. The first book sold on Amazon was titled 'Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought' by Douglas Hofstadter.
1997: Amazon goes public at $18 per share on the Nasdaq under the symbol 'AMZN.'
1998: Bezos begins selling more than just books on Amazon. The firm opens up sales of music, movies, consumer electronics, video games, toys and more.
2000: The firm introduces its now-famous logo, which features a curved arrow leading from A to Z, with an arrow shaped like a smile. The logo is meant to suggest that Amazon sells every kind of product from A