Michelle Obama is hosting an IGTV series about getting into college

IGTV isn't the most exciting destination for original video, but Instagram isn't giving up. Instead it's bringing in more star power. Up next: Michelle Obama will host a six-episode series about getting into college.

Beginning in mid-January, A Year of Firsts, will follow first-generation college students through their freshman year. Each episode will begin with a message from Obama explaining some of the barriers to getting into college. Then, viewers will hear from students themselves. The show is expected to wrap up in June.

A Year of Firsts is a collaboration between Obama's nonprofit Reach Higher and ATTN, the media company that's also responsible for the IGTV series with Joe Biden and another with Stranger Things star Caleb McLaughlin. Those shows addressed fake news and teen self-esteem, respectively. We've also seen an anti-bullying IGTV series from Jonah Hill.

ATTN and IGTV may have developed a workable model. For ATTN, IGTV is a way to reach teens where they are, on Instagram, and for IGTV high-profile partnerships with celebrities is a way to drive viewers to the service.

sonos sonos One (Gen 2) - Voice Controlled Smart Speaker with Amazon Alexa Built-in - Black read more
In this article: a year of firsts, attn, college, entertainment, facebook, first generation, igtv, instagram, internet, michelle obama, mobile, reach higher, series, show, students

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.


sonos sonos One (Gen 2) - Voice Controlled Smart Speaker with Amazon Alexa Built-in - Black read more

all right reserved for yahoo news

Get the latest news delivered to your inbox

Follow us on social media networks

PREV Chinese podcasting and audio content app Lizhi debuts on Nasdaq
NEXT Google Stadia plans to add over 120 games in 2020