Facebook says sponsored content posted by influencers on behalf of politicians ...

Facebook won't regulate paid content posted by influencers on behalf of politicians under its political advertising guidelines Influencers don't have to treat sponsored posts from politicians as ads Facebook made its policy clear after accounts posted paid political memes  The posts will be filed in Facebook's ad library only if its boosted  Instagram accounts @F***Jerry posted sponsored Mike Bloomberg content Without being treated as ads the posts have less stringent guidelines 

By James Pero For Dailymail.com

Published: 20:54 GMT, 14 February 2020 | Updated: 20:55 GMT, 14 February 2020

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Facebook will not automatically subject influencers who are paid to post sponsored content promoting political candidates to its ad guidelines.

Facebook's decision not to regulate 'branded' political content automatically comes days after presidential candidate Mike Bloomberg was discovered paying more than a dozen popular Instagram accounts to promote his campaign.

Bloomberg's sponsored content appeared on meme accounts like @F***Jerry and @Tank.Sinatra which have 14.9 million followers and 2.3 million followers respectively.

Facebook said branded content that promotes a political candidate and is posted by influnecers on its platforms won't be subject to ad regulations unless the post is boosted. Pictured is a paid meme from US presidential candidate and former New York City Mayor, Mike Bloomberg. The image was posted to the popular meme account @F***Jerry

Facebook said branded content that promotes a political candidate and is posted by influnecers on its platforms won't be subject to ad regulations unless the post is boosted. Pictured is a paid meme from US presidential candidate and former New York City Mayor, Mike Bloomberg. The image was posted to the popular meme account @F***Jerry

Also among the accounts posting Bloomberg content, is @Kalesalad which is owned by Buzzfeed employee, Samir Mezrahi. 

The outlet, which disclosed Mezrahi's connection with @Kalesalad and the sponsored political content in its coverage of Facebook's policy, allows non-new employees to profit from their own social media presence according to its own report.

According to Facebook, the platform's ad guidelines surrounding sponsored political posts will apply, but only if the post in question is promoted by the influencer through the platform's in-house paid promotion feature. 

Those posts will have to be clearly labeled as ads and will be filed in its ad library, they say.  

'Branded content is different from

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