By James Pero For Dailymail.com
Published: 20:54 GMT, 14 February 2020 | Updated: 20:55 GMT, 14 February 2020
Facebook will not automatically subject influencers who are paid to post sponsored content promoting political candidates to its ad guidelines.
Facebook's decision not to regulate 'branded' political content automatically comes days after presidential candidate Mike Bloomberg was discovered paying more than a dozen popular Instagram accounts to promote his campaign.
Bloomberg's sponsored content appeared on meme accounts like @F***Jerry and @Tank.Sinatra which have 14.9 million followers and 2.3 million followers respectively.
Facebook said branded content that promotes a political candidate and is posted by influnecers on its platforms won't be subject to ad regulations unless the post is boosted. Pictured is a paid meme from US presidential candidate and former New York City Mayor, Mike Bloomberg. The image was posted to the popular meme account @F***Jerry
Also among the accounts posting Bloomberg content, is @Kalesalad which is owned by Buzzfeed employee, Samir Mezrahi.
The outlet, which disclosed Mezrahi's connection with @Kalesalad and the sponsored political content in its coverage of Facebook's policy, allows non-new employees to profit from their own social media presence according to its own report.
According to Facebook, the platform's ad guidelines surrounding sponsored political posts will apply, but only if the post in question is promoted by the influencer through the platform's in-house paid promotion feature.
Those posts will have to be clearly labeled as ads and will be filed in its ad library, they say.
'Branded content is different from