LG's new rollable OLED 65-inch TV with an 8K screen will cost a staggering $87,000 (around £67,000), the tech firm has revealed.
The Signature OLED R, which descends into an aluminium base when not in use and takes up a 'minimal amount of real estate', is now available in South Korea.
Manufactured in LG’s Gumi facility, each TV is painstakingly assembled 'with craftsman-like skill with attention to every detail', LG said.
The firm called the TV an 'exquisite creation' and 'a work of art that will enhance any space and complement any lifestyle'.
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LG announced the launch of the world’s first rollable TV, the LG Signature OLED R for $87,000. Pictured, the screen when unrolled
And seen here with the screen rolled up in the aluminium base. The high-end device gives users the freedom that a projector offers by dispensing of the big black screen that may be an eyesore when not in use
8K TVs pack a higher number of pixels in the display for better image quality.
The resolution on an 8K TV is 7,680 x 4,320 for a total of 33,177,600 pixels.
This enormous number of pixels means an 8K TV can display incredibly sharp, crisp images that show more detail than a 4K TV could manage.
An 8K TV has four times the number of pixels of a 4K TV, which, in turn, has four times the number of pixels of an HD TV.
LG is displaying the TV at seven premium consumer electronics stores located in major retail centres throughout its home country.
It's only available in South Korea for now but LG may bring it to other countries in the future.
'The seamless marriage of technological and design innovation demonstrated in LG Signature OLED R is an unprecedented feat that genuinely deserves to be called a work of art,' said Park Hyoung-sei, president of LG Home Entertainment Company.
'This is a true luxury product that reimagines what television can be.'
LG admitted that the TV is 'the very definition of exclusive' and it's likely the price-tag will turn off all but the most wealthy of buyers.
Signature OLED R, which was originally unveiled more than two years ago at the Consumer Electronics Show 2018, lets its owners 'curate their living environment'.
Owners have more freedom as to where the device can go due to its roll away ability.
The design aims to optimise space, allowing the large screen to be packed away in a more compact form when it's not in use.
Users can choose from three modes – full view, line view and and zero view.
At a mind-melting $87,000, the device may only appeal to