By Dan Avery For Dailymail.com
Published: 20:15 GMT, 27 November 2020 | Updated: 20:15 GMT, 27 November 2020
The ongoing pandemic has forced designers to reimagine how they reveal their creations and Balenciaga has gone that extra mile to create an immersive experience.
On December 6, the fashion house will debut its fall 2021 collection online in an original video game, Afterworld: The Age of Tomorrow.Insurance Loans Mortgage Attorney Credit Lawyer
The game is an allegorical adventure set in the year 2031, exploring the collection's theme of destiny through 'mythological pasts' and 'projected futures.'
In a statement, the Spanish label billed Afterworld as the 'largest volumetric video project ever undertaken,' incorporating photogrammetry and cutting-edge computer technology.
The game will be free and playable directly on Internet browsers.
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Balenciaga will debut its fall/winter 2021 collection in an original video game titled Afterworld: The Age of Tomorrow, launching December 6
Details on Afterworld are light: Balenciaga would only tease that it 'is anchored to mythological pasts and projected futures with timeless archetypes and speculative imagery,' with a hero who advances throughout 'distinct zones, motivated by tasks and interactions.'
'A theme of Balenciaga fall 2021 is human destiny, as seen by an interactive, gamified journey,' the company added. 'The world may appear to be decaying at first, but it is far from a dystopian view, showing instead the slow return to a