Lunch: People who opt for unsatisfying cold food in a café are more likely to ...

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People who pick cold foods to eat from their local café or work canteen are more likely to end up eating more than if they bought hot food, a study has found.

Researchers from the US monitored purchases at a single café involving either hot or cold sandwiches — and other items — over a fortnight.

They found that customers buying cold, rather than hot, sandwiches were twice as likely to also pick up other items such as crisps, cookies, or a high-calorie drinks. 

This held true even when the sandwiches were identical — that is, that the only difference between them was that one had been heated and the other sold cold.

According to the team, the reason why people buy more when ordering cold food is that they expect such to be less satisfying that hot food.

The study was conducted by consumer behaviour researcher Sara Baskentli of

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