Lunch: People who opt for unsatisfying cold food in a café are more likely to ...

Sandwich or toastie? People who opt for 'unsatisfying' cold food in a café are more likely to buy additional snacks, study finds Researchers from the US monitored purchases at a café for a fortnight They compared the purchases involving either hot or cold sandwiches  People buying cold sandwiches were found twice as likely to buy other items The team argued that this is because we expect cold food to be less pleasurable Accordingly, we buy additional food and drink to compensate, they added 

By Ian Randall For Mailonline

Published: 13:27 GMT, 5 January 2021 | Updated: 13:27 GMT, 5 January 2021

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People who pick cold foods to eat from their local café or work canteen are more likely to end up eating more than if they bought hot food, a study has found.

Researchers from the US monitored purchases at a single café involving either hot or cold sandwiches — and other items — over a fortnight.

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They found that customers buying cold, rather than hot, sandwiches were twice as likely to also pick up other items such as crisps, cookies, or a high-calorie drinks. 

This held true even when the sandwiches were identical — that is, that the only difference between them was that one had been heated and the other sold cold.

According to the team, the reason why people buy more when ordering cold food is that they expect such to be less satisfying that hot food.

People who pick cold foods to eat from their local café (pictured) or work canteen are more likely to end up eating more than if they bought hot food, a study has found (stock image)

People who pick cold foods to eat from their local café (pictured) or work canteen are more likely to end up eating more than if they bought hot food, a study has found (stock image)

The study was conducted by consumer behaviour researcher Sara Baskentli of

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