Apple restores 1920s Los Angeles Tower Theatre into a new store

Apple restores 1920s Los Angeles Tower Theatre into a new store
Apple restores 1920s Los Angeles Tower Theatre into a new store

Tower Theatre in Los Angeles was the first to introduce residents to 'talkie' movies 1927, but now it's showcasing iPhones and iPads.

Apple transformed the historic theater into one of its stores and opened the doors to the public Thursday, whom were welcomed by red velvet carpets draped over a grand staircase, glittery chandeliers and the tech giant's employees.

Located at the intersection of Eighth  Street and Broadway, the iconic Tower logo is still seen at the front, but it is now accompanied by the Apple logo.

In the heart of the store is a Forum and video wall, sitting under a fully restored arch and surrounded by the original balconies.

Customers can shop for products inside the expansive auditorium that is surrounded by stunning arched bays and restored bronze.

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Tower Theatre in Los Angeles was the first to introduce residents to 'talkie' movies 1927, but now it is showcases iPhones and Genius Bars

Tower Theatre in Los Angeles was the first to introduce residents to 'talkie' movies 1927, but now it is showcases iPhones and Genius Bars

Apple Tower Theatre is the tech giant's 26th store in the greater Los Angeles area. 

Deirdre O'Brien, Apple's senior vice president of Retail + People, said in a statement: 'At every corner, Los Angeles bursts with creativity across the arts, music, and entertainment, and we are thrilled to build on our relationship with this special city.

'Apple Tower Theatre honors the rich history and legacy of this entertainment capital.'

Upon entering the original theater doors, guests will walk through the lobby inspired by Charles Garnier's Paris Opera house that features a grand stairway with bronze handrails and marble columns, all of which have been restored to their original glory.

Customers can shop for products inside the expansive auditorium that is surrounded by stunning arched bays and restored bronze. Left is how the theater looked in the 1920s and left is Apple's restoration

Customers can shop for products inside the expansive auditorium that is surrounded by stunning arched bays and

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