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Google will ban 'sugar daddy' apps from its Google Play app store from September 1 this year, the firm has quietly revealed in an update.
Sugar daddy, or 'compensated sexual relationship' apps, allow older users to pay younger users in return for sexual intimacy.
Users are mostly older males, known as 'sugar daddies', and younger females ('sugar babies'), although there are 'sugar mummies' too.
Examples of sugar dating apps include My Sugar Daddy, Spoil, SDM, Elite Millionaire Singles and Seeking Arrangement.
According to one young user, sugar daddy apps have earnt them a whopping £18,000 a month – enough to pay for their university degree.
At Cambridge University alone, over 1,000 students were sugar babies in 2019, according to Seeking Arrangement.
Examples of sugar dating apps include Spoil, SDM, Elite Millionaire Singles and Seeking Arrangement. Spoil calls itself the 'secret arrangements dating app for sugar daddy and sugar mommy meet, chat, date and hang out, as well as sugar momma and younger men who are interested in cougar dating'
Google outlined the decision in a statement provided to MailOnline by a company spokesperson.
'As a platform we are always excited to support our developer partners, but we also work hard to provide a safe experience for users,' the tech giant said.
'We have updated our inappropriate content policy to prohibit apps that facilitate sexual acts
