Plantish, an Israeli foodtech startup, is on a mission to save the oceans one salmon filet at a time.
The company unveiled its new plant-based whole-cute salmon filet on Thursday that mimics the texture, taste, appearance and structure of the real thing.
The vegan dish is made with a mixture of legume proteins, algae oil and other binders that provides the food with Omega-3s, Omega-6s, B vitamins and protein, but without the mercury, hormones and microplastics found in ocean fish.
Plantish has recently partnered with Michelin chef Jose Andres to serve the plant-based salmon filets at select restaurants later this year, with a launch into the grocery market in 2024.
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Plantish, an Israeli foodtech startup, is on a mission to save the oceans one salmon filet at a time. The company unveiled its new plant-based whole-cute salmon filet on Thursday that mimics the texture, taste, appearance and structure of the real thing
Ofek Ron, co-founder and CEO of Plantish, explained: 'We exist to save the oceans and eliminate the need to consume marine animals by providing more sustainable, more nutritious, and more delicious fish options.
'Our vision is to be the world's leading seafood brand, all without hurting a single fish.'
Plantish creates the filet through 3D printing technology, which is the go-to method for plant-based foods.
The legume proteins and algae extracts are placed in a machine and in moments, a filet with fibrous strands that replicates the texture of the real thing is produced.
Pictured is a real salmon filet
According to leading market research firm IMARC Group, the seafood market today is worth $586 billion, and globally salmon accounts for $50 billion.
Approximately 80 percent of fish is consumed whole-cut, in the form of whole fish or filets.
However, the alternative seafood sector primarily consists of minced fish options, due to technical complexities of whole cut production.
Seafood production has been blamed for excessive amounts of pollution,