Instagram influencers could soon start charging users monthly subscription fees to access exclusive content
Instagram influencers could soon start charging users monthly subscription fees to access exclusive content.
The Meta-owned platform is testing the ability among a 10 creators in the US, allowing them to turn a profit with Live videos and Stories.
This feature is similar to the one rolled out to Facebook in 2020, which Meta said it would hold off on collecting a portion of the revenue until 2023 at the earlier - and the same applies too the new Instagram Subscriptions.
'With Instagram Subscriptions, creators can develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already,' Instagram shared in the announcement.
The test for Instagram Subscriptions, which launched Wednesday, also allows creators to set their desired fee that users pay monthly.
Most creators will likely start toward the bottom of that range, at price points like $0.99, $1.99, $2.99, $4.99 or maybe even $9.99 per month, before experimenting with higher pricing like $19.99, $49.99 or $99.99 per month, TechCrunch reports.
Influencers involved with the test now have a 'subscribe' button on their profile and users who opt-in will receive notifications when the creator shares new content.
The Meta-owned platform is testing the ability among a 10 creators in the US, allowing them to turn
