Thursday 19 May 2022 12:16 PM Impossible Burger's 'BLEEDING' meat-free patties may soon hit UK shelves trends now
Meat-free burger maker Impossible Foods expects its 'bleeding' plant-based patties to hit UK supermarket shelves within the next year.
The US food group said it hoped Britain and other European countries would soon grant regulatory approval for its burger, which is made with the help of genetically engineered yeast.
A number of its other products – including chicken-like nuggets and sausage patty substitutes – are coming to UK restaurants from today, before going on sale in shops by the autumn.
Impossible has chosen to launch into predominantly meat and poultry-focussed eateries first, such as Chicken Cottage, pub group Greene King, burger shop chain Patty&Bun and restaurant brand MeatLiquor.
Coming soon: Meat-free burger maker Impossible Foods expects its 'bleeding' plant-based patties to hit UK supermarket shelves within the next year
The US food group said it hoped Britain and other European countries would soon grant regulatory approval for its burger, which is made with genetically engineered yeast
Its nuggets are made from wheat, soy protein and sunflower oil and launched in the US last year.
However, the Californian company is yet to obtain permission to sell its flagship Impossible Burger in the UK or Europe.
The product has been held up over its key soy leghemoglobin ingredient — a heme protein found in the root nodules of soy plants.
Impossible's soy leghemoglobin comes from implanting soy genes into genetically-engineered yeast to create the iron-rich meat-like flavour and colour.
'Things don't move quickly when it comes to government agencies,' Peter McGuinness, chief executive of Impossible Foods, told the Times.
'I don't want to put a date out there, but in the next year I would say.'
On the launch of the company's nuggets in Britain, he added: 'The UK has a unique and
