Thursday 15 September 2022 05:50 PM Apple iPhone 14 Plus pre-orders drop - analyst blames strategy of ditching ... trends now
Apple's pre-orders for the iPhone 14 Plus have dropped, which shows its strategy of offering base models in standard and larger 'plus' sizes, as opposed to last year's 'mini' - is not working.
Ming-Chi Kuo, a famous Apple analyst with a good track record of predicting the tech firm's launches and new features, examined some early indicators of pre-orders to determine what demand is looking like so far among the four new models released earlier this month.
Kuo looked at availability and shipping estimates to observe that the iPhone 14 Pro and Pro Max are showing 'good' or 'neutral' results thus far. But the pre-orders for the standard models, iPhone 14 and 14 Plus, are 'bad.'
'This new product's pre-order result is significantly lower than expected, meaning Apple's product segmentation strategy for standard models fails this year,' Kuo said about the larger iPhone 14 Plus, which is a 6.7-inch phone, in a blog post.
Apple's pre-orders for the iPhone 14 Plus have dropped, which shows its strategy of offering base models in standard and larger 'plus' sizes, as opposed to last year's 'mini' - is not working. Above: an Apple employee holds a new iPhone 14 and iPhone 14 Plus
Ming-Chi Kuo, a well-known Apple analyst with a track record of predicting the tech firm's launches and new features, examined some early indicators of pre-orders to determine what demand is looking like so far. Above: the iPhone 13 Mini, foreground, and the iPhone 13, iPhone 13 Pro and 13 Pro Max, from left to right, background
Apple has not released its own pre-order figures. The iPhone 14 and 14 Plus both launch in October, whereas the iPhone 14 Pro and Pro Max launch tomorrow.
The Cupertino, California-based company this year offered its base model iPhone only in standard and larger sizes, unlike the iPhone 13, which was available in standard and mini sizes.
The iPhone 13 Mini has a 5.4-inch display and the iPhone 13 is
