Friday 30 September 2022 04:11 PM Not another TikTok clone! Now Twitter is adding a video feed that can be ... trends now

Friday 30 September 2022 04:11 PM Not another TikTok clone! Now Twitter is adding a video feed that can be ... trends now
Friday 30 September 2022 04:11 PM Not another TikTok clone! Now Twitter is adding a video feed that can be ... trends now

Friday 30 September 2022 04:11 PM Not another TikTok clone! Now Twitter is adding a video feed that can be ... trends now

Twitter has become the latest online platform to imitate China's TikTok by adding an 'immersive' video experience, following in the footsteps of Instagram and YouTube. 

The US platform has said it's changing its video player so Twitter users can expand videos to full screen with a single tap. 

Currently, videos on Twitter only take up part of the screen, but switching them to full screen will mimic a trend that was pioneered by TikTok and copied by rivals. 

The change will appear 'in the coming days' for English-speaking Twitter users who are using the Twitter app on iOS, but not for Android

Once the video has been launched in full screen mode, users can scroll up to start browsing more 'engaging video content'. 

Twitter is changing its video player so users can expand videos to full screen with a single click - just like videos on TikTok

Twitter is changing its video player so users can expand videos to full screen with a single click - just like videos on TikTok

HOW TO GET FULL SCREEN ON TWITTER 

To activate the new 'immersive' full screen, iOS users just need simply tap on a video in the Twitter app.

Once the video has been launched in full screen mode, users can scroll up to start browsing more 'engaging video content'. 

If users want to exit full screen and go back to the original tweet, they have to click the arrow in the top left corner. 

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It will make watching videos more 'immersive' and make it easier to 'watch what’s happening', Twitter said. 

Also, Twitter is adding a new video carousel to the Explore tab (indicated by a magnifying glass) for both iOS and Android users on the app. 

Twitter detailed the updates in a blog post published on Thursday, although it didn't acknowledge any possible influence of the Chinese app. 

'Videos are a huge part of the public conversation, and they’re one of the most engaging ways people can express themselves online,' the blog post reads. 

'In fact, videos shared on Twitter receive billions of combined views every year.

'We want to make it easy for everyone to use our service in the way that best fits their needs, and videos (including fun movie teasers) are an important part of that.' 

Jake Moore, tech expert and security advisor at ESET, said rival tech firms are scrambling to replicate TikTok's features in an attempt to hold on to users.  

'With TikTok taking the prominent lead in the social media race, those behind are seemingly desperate to replicate its success,' he told

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