Thursday 6 October 2022 04:22 PM Instagram will now run ADS on the Explore page and in profile feeds to combat ... trends now

Instagram will start displaying adverts in profile feeds and on the Explore home page, its parent company Meta has revealed.

The new advertising spaces are reportedly being launched in a bid to combat the platform's declining revenues.

According to CNBC, Meta has been trading at its lowest level since 2019, due to a combination of growing competition from TikTok and an Apple privacy update that restricted targeted ads.

In Tuesday's announcement, Mark Zuckerberg's company also listed other updates to its advertising products, like the addition of augmented reality ads to Instagram.

It said: 'We're investing in a discovery ecosystem that generates connection with customers, demand for products and interest in brands.

'To help businesses tell their story and reach new customers, we’re launching new ad placements and formats on Instagram.'

The number of adverts an Instagram user will have to sift through will differ from each person, but they will appear in places they have not before.

An Instagram spokesperson told Engadget: 'The number of ads across the platform varies based on how people use Instagram.

'We closely monitor people's sentiment — both for ads and overall commerciality.'

The Explore home page of the app is the grid users see when they first click on the magnifying glass icon to enter the 'Explore' tab. 

While the profile feed is the feed of content produced after clicking on a post on someone's profile.

Advertising space on the Explore home page is already available for

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