Nokia bundles Christmas trees with its Circular subscription service trends now
Nokia is trying to tempt people to its monthly subscription service 'Circular' this festive season – by adding a Christmas tree into the bargain.
Londoners who sign up to Circular in the next few days will get the 'rental' tree, allegedly worth up to £100, delivered to their door.
The tree will then be picked up in the new year and replanted at a farm in Bedfordshire to be reused in a year's time, in an effort to tackle waste.
More than eight million Christmas trees are thrown away each year in the UK, with many dumped or abandoned on the streets.
Nokia is trying to tempt people to its monthly subscription service this festive season by adding a Christmas tree into the bargain
HMD Global has partnered with Christmas tree delivery company Tree2Me for the initiative, which is deliver fir trees to people who live in London
Circular was launched earlier this year by Finnish company HMD Global, the exclusive licensee of the Nokia brand.
The subscription service includes a £30 set-up fee, with phones and tablets then available for a range of prices, starting at £10 per month.
HMD Global has partnered with Christmas tree delivery company Tree2Me for the initiative, which marks the first time a non-tech item has been bundled in with Circular.
The tree offer is only valid through Circular until December 12, except for the newest Nokia flagship smartphone, the Nokia X30 5G, which runs until December 16.
'Tree2Me share our values, eliminating Christmas trees being sent to landfill in the new year,' said Lisa Higgins, head of marketing at HMD Global.
'They are replanted and given a new life, in the same way a Nokia phone is as part of Circular. With less waste, everyone wins.'
Bundling Christmas trees has been included with Circular in keeping with the service's eco-conscious focus, which reduces e-waste and minimises the negative impact phone ownership can have on the planet, HMD Global said.
Circular encourages people to keep their phones and tablets for longer by offering them eco-friendly incentives.
The scheme awards users more 'seeds' the longer they keep a device, with these seeds then able to be used towards supporting sustainability or charitable efforts around the world.
These include planting trees or reducing carbon, backing a firm removing plastic from rivers, or providing connectivity to those in need.
'Subscribe to change': HMD Global, the maker of Nokia devices, is letting phone users 'enjoy environmental rewards' with the new subscription service
