Levi's will use AI models to show off clothing online trends now

Levi's will use AI models to show off clothing online trends now
Levi's will use AI models to show off clothing online trends now

Levi's will use AI models to show off clothing online trends now

Levi Strauss & Co is taking a futuristic approach when displaying it line of jeans - the company is using models generated by artificial intelligence to show off its clothing and consumers may not be able to tell the difference.

Set to launch later this year, the initiative will present AI models in different body types, skin colors ang ages, allowing customers to see how products might look on them.

Levi currently displays one human model per clothing item.

The San Francisco-based company said 'AI will likely never fully replace human models' for the company, but offering a range of digital models will create 'a more personal and inclusive shopping experience.'

Dutch digital fashion studio Lalaland.ai use advanced artificial intelligence to enable fashion brands and retailers to create hyper-realistic models and has lent its skills to Levi.

Levi Strauss & Co is set to use AI-generated models to show off its clothing. Can you spot which image is the AI and which is a real person?

Levi Strauss & Co is set to use AI-generated models to show off its clothing. Can you spot which image is the AI and which is a real person?

Dr Amy Gershkoff Bolles, global head of digital and emerging technology strategy at Levi Strauss & Co, said in a statement: 'While AI will likely never fully replace human models for us, we are excited for the potential capabilities this may afford us for the consumer experience.'

Bolles also commented that AI is not the end of human models, but is a new way of offering a better customer experience.

Lalaland.ai offers software that fits Levi's goal of 'diversity and inclusion,' allowing users to create and style avatars physically, emotionally and in different poses - making it ideal for designing digital models.

The Amsterdam-based company's website notes the creates are 'inspired by real people, generated with AI.'

Levi and Lalaland.ai have not shared details of the partnership, but the digital fashion company's website shows it charges monthly subscriptions ranging from its freemium model to $387 a month.

There is a custom version that does not show pricing.

'Today, when you shop on Levi.com or in our app, we generally have one model for each product.

'We know our customers want to shop with models who look like them, and

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