What changes will happen on Twitter under the new CEO - as Elon says app will ... trends now
A new Chief Twit has entered office.
Elon Musk confirmed that NBCUniversal ad executive Linda Yaccarino will become Twitter's new CEO on Friday.
The tech mogul also heralded a transformation of the company into X, Musk's long-cherished moniker for an 'everything app'.
'Looking forward to working with Linda to transform this platform into X, the everything app,' Musk tweeted.
But how much of everything will X be? And why 'X' exactly? Here's what we know about Musk's X plans.
Elon Musk was interviewed by Linda Yaccarino at a marketing conference on April 18 and it's been speculated the meeting played an important role in her appointment
Musk announcement Yaccarino's appointment on Friday morning with a tweet which said: 'Looking forward to working with Linda to transform this platform into X, the everything app'
Musk has been fixated on the brand potential of X.com since at least the late 1990s, when he launched the site as an online banking start-up with co-founder Greg Kouri, a real estate developer and friend of his parents.
But Musk lost control of X.com once the start-up merged with its fierce e-payments rival Confinity in 2000 — creating PayPal, and minting his fortune, in the process.
Back on July 5, 2017, Musk repurchased the X.com domain from PayPal, explaining it had 'great sentimental value' to him.
Clearly, of course, Musk also sees great monetary value in X, hoping the symbolic weight of the infinitely changeable mathematical variable will help him build the ultimate app for all modes of human interaction.
PaymentsThis time last year, at the All-in Summit, Musk waxed admiringly Tencent's WeChat, a colossal Chinese social media app that offers messaging and video chatting, video games, photo sharing, ride services, food delivery, banking, and shopping.
'If you're in China, you kind of live on WeChat,' "Musk has said.
'It does everything — sort of like Twitter, plus PayPal, plus a whole bunch of things, and all rolled into one, with a great interface. It's really an excellent app, and we don't have anything like that outside of China.'
With recent expansions to payment features on Twitter, it's clear that Musk's vision for X.com is sure to be an American rival to WeChat offering a similar buffet of internet services and features.
Phone and video callsEarlier this
