Amazon Prime Video TROLLS Netflix over its password-sharing crackdown - as even ... trends now
Netflix has been mercilessly mocked by its rivals following its controversial crackdown on password sharing.
Amazon Prime Video's Twitter account posted an image of user profiles spelling out 'Who's watching? Everyone who has our password'.
The account was retweeting Netflix's badly aged post from 2017 that said 'Love is sharing a password' – although its stance has since drastically changed.
Amazon Prime Video doesn't appear to have any issues with its users sharing passwords, unlike Netflix, which began its password sharing crackdown last week.
Under rules brought to 103 countries including the US and UK, people who were watching Netflix under someone else's account now have to create and pay for their own logins.
It seems Amazon Prime Video doesn't have any issues with its users sharing their passwords - unlike Netflix
Even Blockbuster has been in on the joke, saying it 'didn't care' if customers shared its product 'as long as you returned it on time'
Alternatively, those who still want to share an account with people in a different home have to sign up to 'paid sharing' at a cost of £4.99/month ($8/month in the US).
Even Blockbuster has weighed in on the controversy with a witty tweet, saying it 'didn't care' if customers shared its product 'as long as you returned it on time'.
Blockbuster, known for VHS and DVD rentals, ceased most of its business operations in the last decade, partly edged out of the market due to the wild success of Netflix, which has around 230 million subscribers worldwide.
Only one Blockbuster store remains – in the city of Bend, Oregon – although it's rumoured the brand is about to make a spectacular comeback.
Netflix's founders even tried to get Blockbuster to purchase their platform for $50 million in 2000, although they were rejected.
It appears other video streaming rivals such as Apple TV and Disney+ have stayed quiet on social media regarding the controversy, which came to a head last week.
Netflix users reacted with outrage when the streaming giant commenced the stern measures against password sharing from Tuesday – and some even threatened to cancel their membership.
One user posted to Twitter: 'Sorry but us as users should #Boicot Netflix and complain even delete accounts so they don't force us to this. I pay extra to use 4 device it shouldn't matter how I used them.'
'Netflix is about to go the way of Blockbuster': It seems people would rather delete their account than pay for having another person use it
'Time to delete Netflix forever': The multi-billion dollar firm said it has to 'invest heavily' in new content to justify the move
People who still want to share an account with someone in a different home have to sign up to 'paid sharing' at a cost of £4.99/month ($8/month in the US)
Netflix Inc has expanded its crackdown on password sharing to customers in 103 countries and territories, including the United States, Britain, France, Germany, Australia, Singapore, Mexico and Brazil. Users have been alerted that their accounts cannot be shared for free outside of their households
Another said: 'I'll just delete @netflix tbh, the platform isn't even that good and there's so many other streaming services. @netflix is about to go the way of blockbuster.'
Analysis of Google search data also reveals that online searches for 'cancel Netflix account' rocketed 2,939 per cent in the UK on Wednesday, May 24.
The issue kicked off on May 23 when Netflix started sending emails to UK users who are sharing Netflix with someone outside of their household.
The email said: 'Your Netflix account is for you and the people you live with – your household.
'You can easily watch Netflix on the go and when you travel – either on your personal devices or a TV at a hotel or holiday home.'
It then advised them to review any devices that are signed in to their account and take steps to share Netflix with someone in another household.
Ultimately, those who are guilty of password sharing now have two options if they want to abide by Netflix's rules.
Firstly, account holders can pay £4.99/month ($8/month in the US) to share their account and create an extra profile for someone in another household – known as 'paid sharing'.
Netflix says: 'The account owner will need to purchase an extra member slot, then invite an extra member to use the extra member slot.
'The extra member must be activated in the same country where the account owner created their account.'
It's worth bearing in mind that this cost is
