The most beloved consumer brand in every American state: What does it say about ... trends now
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Cowboys branded their cattle in the old days of the Wild West, to mark their territory and protect what's theirs. But Americans have become no less attached to their precious local brands.
A new analysis of over 500 brands — combing through nearly two million tweets posted by the brand's devoted customers across the United States — has revealed the most-loved local brand in each state.
Hometown favorites won out, with Vermont sock manufacturer Darn Tough Vermont scoring a 92.6-percent positivity rating, the highest ranking overall.
What's popular in the state where you live? And can you stand the brand yourself?
Armed with nearly two million brand-related tweets as data, OnDeck performed a sentiment analysis using Hugging Face API , searching for the highest percentage of positive feedback. The only consistent feature among each local favorite was how unexpected they were
Hometown favorites won out, OnDeck found, with Vermont sock manufacturer Darn Tough Vermont scoring a 92.6-percent positivity rating, the highest ranking overall
The map was created by financial services website OnDeck, who started by compiling a list of brands that had their origins in a specific US state.
OnDeck then started tracking the brands' reach on Twitter (which means there is a slight chance that a few beloved, but very offline companies got lost in the analysis).
