Indiana Jones 5 gets slammed in reviews - but a new study says poor scores can ... trends now
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Professional movie critics aren't enjoying 'Indiana Jones and the Dial of Destiny,' the hotly anticipated, and allegedly final, adventure for Harrison Ford as the whip-cracking archeologist.
Pre-release reviews for the picture have lead to a 'rotten' 50 percent score at Rotten Tomatoes, based on 46 reviews.
And the aggregation site Metacritic gives the new Indy a score of 52/100, based on 24 reviews.
But those failing grades could mean that 'Indy 5' is shaping up to be a runaway summer sensation — according to researchers at University of California Davis.
Pre-release reviews for 'Indiana Jones and the Dial of Destiny' have lead to a 'rotten' score of 50% at Rotten Tomatoes and a 52/100 at Metacritic. But a new study by researchers at UC Davis suggests that it would be a big mistake to count Indy 5 out as a top-grossing summer hit
The researchers examined 28,884 pre-release reviews and commentary for 448 movies from the years 2015-2019, according to their paper in the peer-reviewed journal Marketing Letters. They then compared those critical hits and bombs to each film's opening weekend box office.
The researchers called their sub-category of 'out of touch' movie reviewers — whose tastes repeatedly ran counter to public tastes — 'harbinger critics.'
'Interestingly, when these critics penned positive pre-release reviews,' according to lead author Pantelis Loupos, 'they signaled that the movie would be a flop.'
'Conversely,' said Prof. Loupos, an assistant professor of marketing and business analysis at the UC Davis' Graduate School of Management, 'their negative reviews hinted towards the film