Apple announces new privacy and security features at WWDC trends now

Apple announces new privacy and security features at WWDC trends now
Apple announces new privacy and security features at WWDC trends now

Apple announces new privacy and security features at WWDC trends now

Apple announced dramatic new privacy and security protections at its annual Worldwide Developers Conference.

The latest updates include Apple's changes to its native browser, Safari, and its own communication tools, as well as to its privacy and security expectations from third-party app developers.   

The company hopes to make it easier for Apple users to surf the web without being tracked and to protect children communicating online via Apple products, among other upgrades. 

Brand new features were also promised, including Live Voicemail, which will give iPhone owners a live transcript of voicemails — as they come in — so that users can decide privately if they want to answer the call.

Apple's announcement said the new features represent the company's 'deeply held belief' that 'privacy is a fundamental human right.'

Apple CEO Tim Cook at the Apple Worldwide Developers Conference 2023, the annual event occasioning this week's announcement about the firm's new security and privacy updates

Apple CEO Tim Cook at the Apple Worldwide Developers Conference 2023, the annual event occasioning this week's announcement about the firm's new security and privacy updates

Apple's senior vice president of Software Engineering, Craig Federighi, said at the event that of the updates, ' Privacy is designed into every new Apple product and feature from the beginning.' 

'We are focused on keeping our users in the driver's seat when it comes to their data,' Federighi said, 'by continuing to provide industry-leading privacy features and the best data security in the world.' 

Federighi touted major updates to Safari's Private Browsing options and an expansion of Lockdown Mode, as specific examples. 

Launched last July, 'Lockdown Mode' is a feature unique to Apple products that dramatically reduces the potential for hacking by rendering certain features and apps inoperable.

Here's what Apple users can expect when the major update appears this fall.  

Safari Private Browsing 

Apple boasts of its track record as an industry leader in 'private mode' web browsing options and hopes to maintain that edge.

Amid the WWDC 2023 this week, the company announced further protections against both automated web trackers and more human threats from people who might access an Apple user's device. 

'Advanced tracking and fingerprinting protections,' the company says, will prevent websites from using the latest techniques to ID a user's device and follow their browsing habits. 

One feature in this vein, 'Link Tracking Protection,' will automatically locate and remove additional code embedded into webpage URL links, which sites have used to track internet users across websites, email clients and app services. (Link Tracking Protection will also apply to Apple Mail and other applications beyond Safari.)

Soon, the company says, Safari Private Browsing will have a new feature that locks browser windows when not in use, helping customers keep their tabs open and safe, even when stepping away from their screen. 

Safari Private Browsing will soon have a feature that locks browser windows when not in use, helping customers keep their tabs open and safe, even when stepping away from their screen

Safari Private Browsing will soon have a feature that locks browser windows when not in use, helping customers keep their tabs open and safe, even when stepping away from their screen

Communication Safety 

Apple's child protection features, 'Communication Safety,' which previously

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