Apple markets Vision Pro headset towards home-workers despite forcing its own ... trends now
Apple has a faced a backlash following the launch of its Vision Pro headset, as some suggest it's bizarrely marketed to a 'mythical audience'.
The tech giant was branded 'ironic' just hours after CEO Tim Cook unveiled the £2,849 ($3,499) augmented reality (AR) headset at a California event last night.
Cook described his product as 'revolutionary', while promotional videos outlined its capabilities of turning any location into a 'perfect workspace' - including the home.
But some question who the technology is actually for, with furious Apple staff allegedly facing severe warnings if they do not work at the office for three days each week.
'Apple Vision Pro is dead on arrival,' one Twitter user wrote.
Apple unveiled its Vision Pro augmented reality headset at a California launch yesterday
'Who is this even for? They forced everyone back to the office, so who is this mythical person working from home with $3500 laying around who is actually working in production of some sort??
'If they would have released this at the start of the pandemic it could have had a chance. Maybe. I just don't see many people wanting to use this as their work device. And as far as fun factor goes, I don't see that either.'
Another added: 'It's funny that Apple releases a device to make working from home a more immersive experience but asks their employees to return to the office. How will they be able to dog-food the product then?'
The Vision Pro headset, available to purchase from next year, 'seamlessly' blends the 'real world with the digital world'.
Cook claims the technology can be navigated using eye-tracking alongside hand and voice controls.
This differs to Meta's new $499 Quest 3 which currently lacks face and eye-tracking features.
Yet, the launch also comes after 200 Apple employees accused the firm of forcing people back into the office.
Last year, Cook allegedly told his California-based colleagues that they were required to be at their desks for three days each week as a minimum.
While he said this was driven by a 30 per cent plummet in productivity,
