Disney+ raises its prices in the UK by up to £36/YEAR today - and you'll have ... trends now

Disney+ customers in Britain will now have to pay up to £36 more a year to watch TV shows and movies.

The streaming giant introduced a price hike from today alongside the launch of a new, cheaper option of its service with adverts. 

Up until now there had only been a single price for Disney+ in the UK — a £7.99 per month or £79.90 a year subscription.

But from today the platform has brought in three new tiers: a standard package with adverts, which is priced at £4.99 per month; standard without ads for £7.99 per month; and a premium option for £10.99 per month.

It means that UK subscribers who had been enjoying the 4K HDR experience with Dolby Atmos sound will now have to pay £3 per month more to keep their existing features, representing an effective price hike of up to £36 a year.

Those who have an annual subscription would pay £30 more because the premium yearly option has been priced at £109.90.

The ad-supported plan was first introduced in the US in December last year but is now being rolled out across Canada and other parts of Europe as well as the UK.

It will cost Disney+ customers in Britain the same as the ad-supported tier launched by Netflix last year.

That isn't the case for users in the US, where the cheapest option offered by Disney+ is $1 per month less than its rival.

Both are similar in features, however. 

They stream in 1080p quality, offer 5.1 audio and support two concurrent streams, while neither lets you download TV shows or films.

You get an average of four minutes of adverts per hour with both, but Disney+ has confirmed that its movies will be different to TV shows because they will not be interrupted.