KFC China introduces new way to pay

Diners at a KFC store in the eastern Chinese city of Hangzhou will have a new way to pay for their meal. Just smile.

Customers will be able to use a 'Smile to Pay' facial recognition system at the tech-heavy, health-focused concept store, part of a drive by Yum China to lure a younger generation of consumers.

The multi-step process includes two seconds of facial scanning with a 3D camera and then a 'live-ness detection algorithm' which guarantees a user's identity. 

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Customers will be able to use a 'Smile to Pay' facial recognition system at the tech-heavy, health-focused concept store, part of a drive by Yum China to lure a younger generation of consumers

Customers will be able to use a 'Smile to Pay' facial recognition system at the tech-heavy, health-focused concept store, part of a drive by Yum China to lure a younger generation of consumers

SMILE TO PAY

Customers will be able to use a 'Smile to Pay' facial recognition system at the tech-heavy, health-focused concept store, part of a drive by Yum China Holdings to lure a younger generation of consumers.

The multi-step process includes two seconds of facial scanning with a 3D camera and then a 'live-ness detection algorithm' which guarantees a user's identity.

This algorithm can detect features that only come from living beings - which blocks people from using photos.

Using the phone number too further ensures the security of transactions.

It also means there is no need to get out wallets or smartphones to pay.

The algorithm can detect features that only come from living beings - which blocks people from using photos.

Using the phone number too further ensures the security of transactions.

It also means there is no need to get out wallets or smartphones to pay.

Yum is still the largest fast food chain in the market, where it has over 7,685 outlets.

It spun off from its U.S. parent Yum Brands last year, and is trying to rev up growth in the world's second largest economy, where food safety scares and changing consumer tastes have dented sales since 2012.

Its China same-store sales have also been slowly improving, rising in the second quarter of the year on a strong showing by its KFC brand.

The new outlet in Hangzhou, called KPRO, is targeting a younger generation of Chinese who are expected to drive the lion's share of China's consumption growth over the next decade.

Joey Wat, Yum China's president, said the store was aimed at 'young, tech savvy consumers who are keen to embrace new tastes

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