'Bodega' startup with cat logo infuriates internet

A new Silicon Valley startup has enraged the internet with its name, logo, and purpose on the day of its launch.

The company, called Bodega, plans to install unmanned smart pantry boxes in apartments, offices, dorms, and gyms, which would effectively kill off the very corner stores the startup is named after - its logo is also a cat, a staple of every real-life bodega.

When Fast Company published a feature on the startup - which is run by two ex-Googlers - on Wednesday, the piece sent internet commenters into a fury, calling out the company for and insensitivity, cultural appropriation, and gentrification.

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When Fast Company published a feature on the startup - which is run by two ex-Google employees - on Wednesday, the piece sent internet commenters into a fury

When Fast Company published a feature on the startup - which is run by two ex-Google employees - on Wednesday, the piece sent internet commenters into a fury

'BODEGA' BACKLASH 

A new startup Bodega - which launched today - plans to install unmanned pantry boxes in apartments, offices, dorms, gyms, and more, which would effectively kill off the very corner stores the startup is named after.

Its logo is also a cat, a staple of every real-life bodega.

Users would be able to use and app to unlock the box, which uses cameras to register what you pick up and automatically charge your credit card.

When Fast Company published a feature on the startup - which is run by two ex-Google employees - on Wednesday, the piece sent internet commenters into a fury, calling out the company for and insensitivity and gentrification.  

'Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete,' the headline read.

The article goes on to describe the startup's plan to place polished five-foot-wide pantry boxes filled with non-perishable items you would typically pick up at your corner store in more convenient locations, like inside apartment buildings.

An app allows you to unlock the box, which uses cameras to register what you pick up and automatically charge your credit card. 

'The vision here is much bigger than the box itself,' Paul McDonald, who spent 13 years as a product manager at Google, told Fast Company.

'Eventually, centralized shopping locations won't be necessary, because there will be 100,000 Bodegas spread out, with one always 100 feet away from you.'

But while his team is pitching a business that modernizes convenience, the concept has been met with extreme backlash.

The company, called Bodega, plans to install unmanned pantry boxes in apartments, offices, dorms, and gyms, which would effectively kill off the very corner stores the startup is named after - its logo is also a cat, a staple of every real-life bodega

Shortly after publication, 'bodega' began trending on Twitter as users shared negative reactions

Shortly after publication, 'bodega' began trending on Twitter as users shared negative reactions

Shortly after publication, 'bodega' began trending on Twitter as users shared negative reactions.

When asked point-blank if he was worried the name 'Bodega' would come off as insensitive, McDonald said no.

'I'm not particularly concerned about it,' he said.

'We did surveys in the Latin American community to understand if they felt the name was a misappropriation of that term or had negative connotations, and 97 percent said "no." It's a simple name and I think it works.' 

While the team is pitching a business that modernizes convenience, the concept has been met with extreme backlash

While the team is pitching a business that modernizes convenience, the

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