The Samsung speaker will take on Apple's HomePod, Amazon's Echo and Google Home.
Apple's speaker will have a higher price tag than the Amazon Echo range, which begins at $49 (£49) for the Echo Dot.
The speaker will provide a hub for appliances via Apple's HomeKit system and establish a centre inside the home to lock people in to using other Apple services, according to the report.
A speaker might help customers stay loyal to other services such as Apple Music, Apple Watch, Apple TV and AirPods.
Google's $130 (£105) Home speaker is triggered by the phrase 'Hey Google' while Amazon's Echo uses 'Alexa'.