Long-time competitors Netflix and Sky have joined forces to offer a combined service to customers.
Users will be able to access Netflix directly through a Sky service and can pay for both subscriptions in one bill.
This is the first time users will be able to access Netflix via a Sky device across Europe.
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Sky and Netflix have formed a partnership to allow users to stream content from both services in one place. The Netflix app and content will be seen alongside Sky content on SKyQ boxes and the NowTV online streaming service
SkyQ boxes and Now TV will have a Netflix option installed by the end of the year.
No definitive timeline or pricing has been announced.
The partnership will allow users to stream content from Netflix's plethora of US shows in the same place as the exclusive shows offered by Europe-based Sky.
Sky's Group Chief Executive, Jeremy Darroch, said: 'By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers.'
His counterpart at Netflix, Reed Hastings, added: 'With this innovative new partnership and Netflix's stellar line up of original content from across the world, Sky's customers will be able to seamlessly access and enjoy all the best entertainment in one place.'
The option will be available for both existing and new customers.
For users who choose to adopt the system, Netflix content will be integrated into the existing user interface.
This means that Netflix shows will be promoted alongside Sky's own content.