Elon Musk may be in danger of missing his Tesla Model 3 production goals yet again.
The billionaire warned Tesla employees that ‘radical improvements’ are needed for the company to hit its production targets.
Musk made the warning in a company-wide email sent out late on Friday night in which he said he will be at 'Fremont factory almost 24/7 for the next several days.'
His aim is to hit a Model 3 production rate of 5,000 vehicles a week.
Tesla originally planned to hit that target by the end of 2017.
The six month delay in reaching its goal has hurt the company stock price, frustrated early customers, and spurred a plot among some investors to oust Elon Musk as chairman.
Musk has says Tesla is currently building ‘above 500’ vehicles a day – about 200 vehicles fewer than is needed to hit its production target.
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Elon Musk may be in danger of missing his Tesla Model 3 production goals yet again. Musk tweeted a photograph of an entirely 'new general assembly line in 3 weeks with minimal resources' which will be used to ramp up production of the all-electric vehicle
In his email to employees, Musk highlighted parts in the production line that need ‘radical improvements’ before the company can meet its production goal, including ‘paint shop output’, general assembly, and end of line.
Those struggling areas will have ‘as many resources as they can handle’, Musk has promised.
Musk also shared an image on social media of a new 'general assembly line' built by the teams at the Fremont Factory in California with 'minimal resources'.
The new assembly line was used to produce the first dual motor Model 3, which can speed from 0 to 60mph in 3.5 seconds.
The performance-orientated skew of the Tesla Model 3 sits at the top of the line with a $78,000 (£58,900) price tag.
For that, drivers will get 20-inch wheels, a carbon fibre spoiler, 155mph (249kph) top speed, and 310 (498 kilometres) miles of range before the battery dies.
The all-electric automaker’s inability to meet its production goals for its first mass-market sedan has caused frustration among investors, with some submitting a proposal to remove Musk from his role as chairman of Tesla's board.
The ploy, which was initiated by Jing Zhao, a shareholder who believes Musk may be 'spread too thin', was voted down at the annual shareholders meeting earlier this month.
Following the vote, Musk — whose voice appeared to quiver - said the company has experienced 'the most excruciating hellish several months that we've ever had.'
'But I think we're getting there,' he added.
Tesla Chairman and CEO Elon Musk has sent a company-wide email praising the work of those on the Model 3 production line, as the company tries to meet its 5,000 vehicle-a-day goal.
Tesla had originally hoped to hit that target by the end of 2017 – and the six month delay in getting there has hurt the company stock price, as well as frustrated early customers.
Musk has confirmed that Tesla is now reliably building ‘above 500’ vehicles a day – about 200 vehicles fewer than is needed to hit its target.
In his email to employees, Elon Musk has also highlighted parts in the production line that need ‘radical improvements’ before the company can meet the Model 3 production goal, including the ‘paint shop output’, general assembly (GA), and end of line (EoL).Here’s the internal company email in full —
From: Elon Musk
Subj: Only 8 days left to reach 700 cars/day or 5k/week
June 15, 2018
It's getting very exciting! All parts of the Model 3 production system are now above 500 and some are almost at 700 cars already. Congratulations to all on making so much progress!
That said, radical improvements are still needed in paint shop output, GA3, bringing up the new GA4, End of Line and Module Zone 4 at Giga. We also need to achieve sustained, 700+ per week on the body line.
Wherever you are in the company, if you feel you can help out in any of those areas, please check in with Jat Dhillon