How Britain's love for an honest brew is in decline as tastes turn to herbal ...

Britons have turned their back on the traditional cup of tea as people alter tastes to herbal teas.

The nation drank nearly 870 million fewer cups of tea last year as their love affair with traditional brews went off the boil.

And they bought 2.6 million fewer kilograms of tea in the year to May 2018, the biggest drops in four years.

With consumers saving the tea market from a complete slump as Brits turned to pricier premium teas and fruit or herbal blends.

The traditional cuppa has long been part of the national psyche but consumers are beginning to swap it out for premium and herbal teas

The traditional cuppa has long been part of the national psyche but consumers are beginning to swap it out for premium and herbal teas

The decline in popularity of standard black brews of tea was the key driver behind the fall in volume, said The Grocer magazine.

According to figures from retail analysts Kantar Worldpanel, the value of tea bought in the UK rose by 0.6 per cent to £669.2 million over the past year.

The move away

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