A Chinese broadcaster is now using a game show to teach young people about communism.
On the new programme, titled 'Studying Xi in the New Era' (新时代学习大会), contestants are quizzed on their knowledge on President Xi Jinping's life, policies and theories.
The first episode of the show aired in prime time on Sunday on Hunan Television, the country's second most-watched channel best known among young people for its entertainment shows and idol dramas.
Using quirky animations of spaceships and galaxies alongside a floating robot and a cartoon Karl Marx, the ideology-themed show is the ruling Communist Party's latest effort to win over China's millennials.
Chinese broadcaster Hunan Television has unveiled a new game show where contestants are quizzed on their knowledge on President Xi Jinping's life and ideology
A contestant answers a multiple-choice question: How many parts are there in the report at the 19th National Congress of the Communist Party of China? What did Xi Jinping highlight when talking about the party's historic mission in the new era?
As the country kicked off its week-long national holiday yesterday, millions of Chinese people are expected to tune into the five-part show, which is the second season of Hunan TV's ideological education programme, 'Socialism is Kind of Trendy'.
State media People's Daily describes the show as a response to Mr Xi's call for 'a thorough study session among the whole party'. Jointly produced by Communist Party officials in Hunan Province, educations departments and the broadcaster, the show aims to 'help party members and young people to better understand new ideas and embrace China's new era.'
Under a wider theme of Xi Jinping Thought, officially known as 'Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era', contestants from the country's academic institutions face various questions about Marxism, the Communist Party leader's formative years, his policies and theories and how they brought change to China.
The second round of the show tries to stump candidates based on excerpts from Xi's speeches over the years.
Question: What does 'road' refer to in the 'One Belt One Road' initiative?
A screengrab of the new programme shows a contestant being grilled by the host
'My hometown, China's Shaanxi province, is located at the starting point of the old Silk Road. Standing here, looking back, I could almost hear the echoes of the camels in the mountains and see the soft streams of smoke coming from the desert,' Xi's voice of boomed in the studio.
'This is an excerpt from the General Secretary's