By Zoie O'brien For Mailonline
Published: 03:03 GMT, 8 February 2019 | Updated: 03:35 GMT, 8 February 2019
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Suggestive: The photo for the women's kit advert drew accusations that it was sexist
Sports retailer JD Sports was at the centre of a sexism row yesterday after posting then deleting a photo of a female model in a provocative pose to advertise a football kit.
The retailer backtracked after a father accused the firm of sexism for the Scotland kit advert - which was accompanied by ones for the men's and boys' kits using models in more straight-laced poses.
But last night their retraction itself attracted criticism, with Tweets accusing the firm for pandering to snowflakes.
The image on the JD Sports website showed a woman in jeans with rips on the thighs sitting with her legs apart, while photos advertising male kits displayed men and boys in athletic wear.
Simon Kemp spotted the discrepancy while preparing to buy kits for his children and raised the issue with the Scottish Football Association (SFA) and JD Sports, the official Scotland strip retailer.
The SFA asked JD Sports to remove the image which it did and both apologised for causing any upset.
The original JD Sports advert was accused of being 'everyday sexism' by father Simon Kemp
The men's (left) and boys' (right) kits had models in less provocative poses
Mr Kemp took to social media to highlight the issue, tweeting: '@ScottishFA Looking forward to taking my kids to the Women's World Cup and thought I would buy new shirts
