More than half bras sold by Selfridges are 34DD or bigger up from 34B just 11 ...

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The British obesity crisis has been blamed for rapidly expanding busts across the country as the average bra size sold in Selfridges has gone from a B cup to Double D.

Sales figures from the department store showed 36DDs are now the most commonly sold size, while in 2008 it was a 34B.

The figures showed 53 per cent of sales were for cups over a Double D.

The change is rapid since the average 34B bra size in 2008, was the same in the Sixties.

Now,  more women are a voluptuous 36DD today, the same size as curvy Kim Kardashian.

By the 1980s, and with breast enhancement surgery now in its infancy, the average woman had grown again and so had her bust size - up to 34D. 

By the 1990s bust sizes increased again, especially as cosmetic surgery started to enter a boom period with surgically enhanced icons from the era such as Pamela Anderson from Baywatch

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