Bunnings is launching a monthly magazine offering tips on do-it-yourself home improvement and gardening which will be free for customers in all its warehouses.
The first 84-page edition of the magazine, simply titled 'Bunnings', will be available from Thursday and will have an initial print run of 500,000.
Copies of the magazine will be given away in the hardware giant's 293 Australian stores and a digital version will also be available on the Bunnings website.
Parent company Wesfarmers will be hoping 'Bunnings' can replicate the success of similar free consumer magazines such as those produced for supermarkets Coles and Woolworths.
Bunnings is launching a monthly magazine offering tips on home improvement and gardening which will be free for customers in all its stores. Pictured is the first issue, out on Thursday
The first 84-page edition of the eponymously titled 'Bunnings' will have a print run of 500,000 for stores. A digital version of the magazine will also be available on the Bunnings website
The new magazine promises to 'provide customers with stylish inspiration, clever makeover ideas and plenty of "how to" tricks and tips to motivate and inspire customers to renovate, update, improve and maintain their homes and gardens.'
It will cater for varied needs, skill levels and budgets 'as well as promoting products, services and DIY advice in the context of their life.'
The magazine will contain five regular editorial sections: Plan It, Dream It, Update It, Fix It and Make It.
General manager of marketing for Bunnings, Keith Murray, told Daily Mail Australia the magazine would also be launched in New Zealand's 47 stores with a circulation of 100,000 in July.
'We are really excited to offer our customers a free monthly magazine that will provide them with inspiration and helpful advice to create a home they are proud of and a great place to live,' Mr Murray said.
