An outraged mother has blasted the makers of children's L.O.L. Surprise! cards - claiming they sexualise kids after discovering images of tots dressed 'like prostitutes and wearing BDSM gear'.
Victoria Bianchi, 30, took a trading card away from her four-year-old daughter Iona Bianchi-Overend after spotting the Lady Gaga-inspired 'Goo-Goo Queen' depiction, last month.
The drawing, which appears to imitate the Oscar winner's 'Telephone' outfit, shows a toddler-like character wearing a crop top, hot pants, fishnet tights, leather jacket and knee-high boots topped with drinks can hair rollers.
Ms Bianchi,from Glasgow, Scotland, argued the 'problematic BDSM-infant' images may lead to young girls wanting to dress that way and see themselves as sexualised from too young an age.
The drama and education lecturer a MGA Entertainment Inc said the L.O.L. Surprise! range is a creative representation of inclusivity and diversity for girls and boys and that the 'BDSM' look was 'OK' as it showed everyone was unique.
She said: 'It's so wildly inappropriate for that image to exist but also the fact that it's marketed to little kids - predominantly girls - too.
'It's definitely supposed to be Lady Gaga from the Telephone video. Don't get me wrong, I love Lady Gaga but for most of that video she's barely got any clothes on.
Victoria Bianchi, 30, took the offending card away from her four-year-old daughter Iona Bianchi-Overend
Victoria and daughter Iona Bianchi-Overend. Ms Bianchi said the card was inappropriate
'It's one thing to wear it if you're a grown-up singer but that's just not an outfit for any little children to be wearing.
'If you're going to feature babies on these cards, at the very least just dress them like babies.
'If you're going to have them in a nappy, don't also dress them so sexually in bondage gear.
'In my years as a parent I've seen some things targeted towards little girls but that has got to be one of the most messed up ones I've ever seen.'
L.O.L Surprise! dolls, toys and Accessories are extremely popular with young girls and range in price from £1 to £70.
The image was found in a £1 pack of L.O.L Suprise! Cards Ms Bianchi bought at the Byres Road branch of Waitrose in Glasgow on February 19.
Iona had initially asked for a magazine but Ms Bianchi, mindful of the cost and plastic, said no and suggested a small pack of trading cards instead.
Mum-of-one Ms Bianchi said: 'Iona wanted a magazine but she can't read yet so there was no point her having a magazine.
'They're so expensive too, I wouldn't spend £4.50 on a magazine myself, never mind a four-year-old that can't read.