By Joe Middleton For Mailonline
Published: 17:13 GMT, 10 March 2019 | Updated: 17:37 GMT, 10 March 2019
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Sir Nick Clegg has claimed EU's new privacy regulations will threaten Facebook's business model.
The former deputy prime minister and Liberal Democrat leader started working for the social media behemoth last year.
In his role as chief lobbyist, the 53-year-old has told EU officials that plans to protect users personal messages could 'outlaw' its partnerships with online advertisers.
Nick Clegg (pictured centre) with Facebook founder Mark Zuckerberg (pictured left) and chief operating officer of Facebook Sheryl Sandberg
The proposed e-privacy regulation is being proposed by the European Commission and would mean social media firms would have to request consent of account holders to access their personal communication.
Documents obtained by The Sunday Telegraph of a meeting with Andrus Ansip, vice president of the commission said: 'Nick Clegg stated as main Facebook's concern the fact that the said rules are considered to call into question the Facebook business model, which should not be 'outlawed' (e.g. Facebook would like to measure the effectiveness of its ads, which requires data processing),' according to minutes obtained by this newspaper.
In a March 6 blog post, Facebook CEO Mark Zuckerberg promised to rebuild based on six 'privacy-focused' principles:
Private interactions Encryption Reducing permanence Safety Interoperability Secure data storageZuckerberg promised end-to-end encryption for all of its messaging services, which will be combined in a way that allows users to communicate across WhatsApp, Instagram Direct, and Facebook Messenger.
This he refers to as 'interoperability.'
He also said moving forward, the firm won't hold onto messages or stories for 'longer than necessary' or 'longer than