Nick Clegg claims EU's new privacy regulations will threaten Facebook's ...

Nick Clegg claims new privacy regulations will threaten Facebook's business model as he lobbies against social media crackdowns in private meetings with EU officials Ex-Liberal Democrat leader Nick Clegg is chief lobbyist for the social media firm Former deputy PM told EU-officials their plans could impact Facebook's business Comes amid crackdown on social media firms after concerns about privacy 

By Joe Middleton For Mailonline

Published: 17:13 GMT, 10 March 2019 | Updated: 17:37 GMT, 10 March 2019

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Sir Nick Clegg has claimed EU's new privacy regulations will threaten Facebook's business model.

The former deputy prime minister and Liberal Democrat leader started working for the social media behemoth last year.

In his role as chief lobbyist, the 53-year-old has told EU officials that plans to protect users personal messages could 'outlaw' its partnerships with online advertisers.  

Nick Clegg (pictured centre) with Facebook founder Mark Zuckerberg (pictured left) and chief operating officer of Facebook Sheryl Sandberg

Nick Clegg (pictured centre) with Facebook founder Mark Zuckerberg (pictured left) and chief operating officer of Facebook Sheryl Sandberg

The proposed e-privacy regulation is being proposed by the European Commission and would mean social media firms would have to request consent of account holders to access their personal communication.

Documents obtained by The Sunday Telegraph of a meeting with Andrus Ansip, vice president of the commission said:  'Nick Clegg stated as main Facebook's concern the fact that the said rules are considered to call into question the Facebook business model, which should not be 'outlawed' (e.g. Facebook would like to measure the effectiveness of its ads, which requires data processing),' according to minutes obtained by this newspaper.

HOW DOES ZUCK PLAN TO IMPROVE PRIVACY?

In a March 6 blog post, Facebook CEO Mark Zuckerberg promised to rebuild based on six 'privacy-focused' principles:

Private interactions Encryption  Reducing permanence Safety  Interoperability Secure data storage

Zuckerberg promised end-to-end encryption for all of its messaging services, which will be combined in a way that allows users to communicate across WhatsApp, Instagram Direct, and Facebook Messenger. 

This he refers to as 'interoperability.' 

He also said moving forward, the firm won't hold onto messages or stories for 'longer than necessary' or 'longer than

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