Another well loved family staple has become the latest to fall victim to shrinkflation as Kellogg's cornflakes whittle down the size of their box while the price remains the same.
The standard box of cereal now stands at 720g, down from 790g, but still costs the same £2.69.
Between 2015 and 2017 more than 206 products have shrunk in size while prices remain the same. according to a study by Office for National Statistics.
These products include much loved sweets such as M&Ms, Terry's Chocolate Orange, Toblerone and Malteasers.
The standard box of Kellog's cornflakes cereal now stands at 720g, down from 790g, but still costs the same £2.69
Kellogg's said its packets were getting smaller in an effort to reduce overfilling and the contents becoming crushed and added that their Crunchy Nut box had grown in size from 750g to 840g.
Prices tend to stay the same when products change size, the ONS said, consistent with the idea that some products are undergoing 'shrinkflation'.
Historically the size of boxes has grown - a packet of Kellogg's Corn Flakes in 1971 was 16oz approximately 453g
While the statistics agency said manufacturers had blamed the drop in size on the rising cost of raw materials, it dismissed the idea of Brexit being a factor behind the shrinkage.
Despite the collapse in the pound following the Brexit vote driving up costs for businesses, the ONS said the shrinkflation trend remained 'stationary' in the period following the referendum.
There are several examples of shrinkflation since 2015.
In June 2017, it emerged Andrex trimmed its loo rolls by 21 sheets, down to 200.
Just months earlier Peperami shrunk by 2.5g, weighing 22.5g compared to 25g.
Bags of Doritos were also hit by Shrinkflation in april 2017, with sharing bags dropping from 200g to 180g - despite no change in price.
Mars announced in March 2017 that bags of Maltesers, M&M's and Minstrels were getting smaller, shrinking the pack sizes by up to 15 per cent.
Some of the products that have shrunk over the last few years for British shoppers
Data from the Office for National Statistics (ONS) revealed that 206 products shrank in size (blue bars) between September 2015 and June 2017 while far fewer came in bigger packets (red bars)
Maltesers sharing backs went from 121g to 103g. Other products to shrink included Birds Eye fish fingers - with the number of fingers dropping by two in a pack, and Kellogg's Coco Pops.
Mike Hardie, head of inflation at the ONS, said: 'Over the last few years, consumers may have noticed that some companies have reduced the size of their products while the price remained the same, which is often attributed to operational and
