By Alana Mazzoni For Daily Mail Australia
Published: 05:05 GMT, 18 March 2019 | Updated: 05:05 GMT, 18 March 2019
View
comments
New Zealand's biggest companies are set to pull ads from Facebook and Google after the Christchurch massacre gunman was able to live-stream his killing spree.
Burger King, Lotto NZ, ASB and Kiwibank are among the companies boycotting ads to take a stand against the harm caused by unmoderated content.
According to reports, the footage showed gunman Brenton Tarrant moving through the inside of the mosque in Christchurch and shooting at his victims indiscriminately.
The video was later taken down but not before the social media giant was scrutinized for allowing the content.
Major Kiwi companies like Lotto NZ and Burger King are set to pull ads from Facebook and Google after Friday's massacre was live-streamed to Facebook
The extent of the boycott is still unclear, but the decision comes after the companies' marketing managers discussed what they could do to spark change in the industry.
The Association of New Zealand Advertisers (ANZA) and the Commercial Communications Council called on social media platforms to do more to make sure such horrific scenes are never live-streamed again.
ANZA chief executive Lindsay Mouat said he had a 'real outpouring of concern' from senior marketers asking what they could do to help change how advertising money is spent, he told NZ Herald.
