By Rory Tingle and Mark Duell for MailOnline
Published: 16:32 GMT, 19 March 2019 | Updated: 17:01 GMT, 19 March 2019
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The cosy world of arts and crafts has been rocked after a four-letter insult apparently aimed at a rival appeared in a hobby magazine's word search.
Bad feelings appear have come to a head in the latest edition of Create & Craft Magazine after the word 'c***' cropped up in the puzzle. This was followed by the letters 'VK', which are initials of a director of its main rival, The Hochanda Network.
Both companies are locked in a battle for the eyeballs of the millions-strong crafting community of Britain to watch their Freeview channels.
Bad feelings appear have come to a head in the latest edition of Create & Craft Magazine after the word 'c***' cropped up in the puzzle. This was followed by the letters 'VK', which are initials of a director of its main rival, The Hochanda Network
The channels show experts making a range of crafts from greeting cards to sophisticated painting techniques, and mainly cater to older women. They then sell products off the back of the TV presentations.
The man behind the Create & Craft organisation is media entrepreneur Jamie Martin, who became CEO of its parent company, Ideal Shopping Direct, in December 2018.
Mr Martin used to be CEO of Hochanda but left two years ago after its millionaire owner Paul Wright and his business partner Val Kaye decided it was time for new management.
Mr Wright accused Mr Martin of being 'bitter
