An innocent Instagram photo of AFL star Dustin Martin has sparked a fiery debate about double standards and equality in sport.
The photo of Martin, on the field in his Richmond Tigers uniform and posted to his personal account, drew dozens of sexually-charged comments from female fans.
'Get your lips around those thighs,' wrote one woman, while another described in great detail her crude sexual fantasy with the tattooed footy bad boy.
The issue is a hot topic after vile comments underneath a picture posted online of AFL Womens player Tayla Harris caused headlines across the country.
Harris described the comments as a 'repulsive' form of 'sexual abuse' and called on Victoria Police to intervene, while the AFL confirmed their integrity unit would be investigating and handing out lifelong bans to those behind the negative comments.
While the decision to prosecute those who left rude comments on Harris' Instagram was praised, some social media users claimed it was a case of double standards.
A photo of AFL star Dustin Martin inundated with sexually charged comments has left fans questioning whether male players are harassed on social media
An image (above) of Tayla Harris was uploaded to twitter by 7AFL and attracted offensive comments
Melbourne amateur football player Cooper Perrin took to Facebook to call out the AFL for taking issue with the crude comments aimed at Harris - but seemingly ignoring others left on the accounts of male players.
'Why are these comments acceptable if the ones made about Tayla Harris aren't?' he wrote.
'Case of double standards,' agreed on commenter.
'Can almost see up his shorts,' read one of the comments taken from Martin's Instagram.
'I taught him this move last night,' added another.
Mr Perrin said he felt compelled to make the Facebook post to empower other men.
'Most men in football aren't fussed by what they are messaged and comments made but some will be that are too afraid to speak about because they will be judged,' he told Daily Mail Australia.
'I want people to not be afraid to speak up about how it affects them.'
The photo of Martin, on the field in his Richmond Tigers uniform, was posted to his personal Instagram last month
Some people have questions whether comments to the photo are sexual harassment
Harris appeared on breakfast radio on Wednesday morning and described the comments as 'sexual abuse'.
'I'm feeling empowered this morning. I think because of the reaction that's come, it's been a bit of a whirlwind,' Harris told RSN Radio's Breakfast