The Republican party's 'Jexodus' push to convince Democratic Jews to turn their backs on their party is being led by a young Maxim swimsuit model and former figure skater who worked on Trump's 2016 campaign.
Elizabeth Pipko, the 23-year-old face of the Jexodus movement, was thrust into the spotlight earlier this month when President Trump started tweeting about the concept.
Pipko describes herself as 'international model, Trump 2016 campaign staffer, poet, patriot and fiercely proud millennial Jew', according to the website set up to promote the Jexodus movement.
She has a large Instagram following and regularly posts photos of her modeling swimsuits and lingerie. In recent weeks, she has regularly shared photos from her December wedding at Trump's Mar-a-Lago resort in Palm Beach, Florida.
Elizabeth Pipko, the 23-year-old face of the Jexodus movement, was thrust into the spotlight earlier this month when President Trump started tweeting about her concept
Pipko (far right) and her husband Darren Centinello (right) are pictured at a Christmas gathering in the White House with the Trumps in December 2017
The Jexodus concept that catapulted Pipko's name into headlines is an effort by Republicans to lure Jews from the Democratic Party.
Pipko appeared on Fox & Friends earlier this month to talk about Jexodus and accused Democrats of failing to properly condemn the growing anti-Jewish sentiment in their party.
'There's antisemitism in the Democratic Party,' she said. 'They can hide it, they can do whatever they want. They failed to condemn it, and now it's there. It's time.'
Speaking of the name 'Jexodus', Pipko said: 'Obviously it's a play on Exodus, but we left Egypt and now we're leaving the Democratic Party.'
The concept was rebranded last week to The Exodus Movement. It is being funded by Pipko's newly formed Red Sea Rising social welfare organization.
Pipko told the New York Times at the weekend that she has 'kind of said goodbye' to her modeling career as she launches herself into the movement.
Her LinkedIn page still lists her as a model with Wilhelmina Models and says she was a professional figure skater for 10 years.
Pipko, above with her husband at the White House, describes herself as 'international model, Trump 2016 campaign staffer, poet, patriot and fiercely proud millennial Jew'
Pipko, who attended Harvard Extension School, said she took a year off from studying to train