The National Rifle Association has a step-by-step guide to how they respond to mass shootings and handle public opinion in the wake of the deadly massacres.
Details of the NRA's playbook on dealing with mass shootings were revealed by members of the organization's public relations team in an undercover investigation carried out by Al Jazeera to infiltrate the pro-gun lobby.
Secret recordings captured NRA members coaching two men from an Australian hard-right political party, One Nation, on how they should respond to mass shootings in a way that would avoid tighter gun restrictions.
Here are the strategies the NRA uses in the wake of such tragedies:
The National Rifle Association has a step-by-step guide to how they respond to mass shootings and handle public opinion in the wake of the deadly massacres. Pictured above are people fleeing the scene of the Las Vegas massacre in October 2017
The NRA's first response following a mass shooting is always to 'say nothing', according to NRA media liaison officer Catherine Mortensen.
In the aftermath of recent mass shootings, including the Las Vegas and Florida high school massacres, the NRA's Facebook and Twitter accounts were noticeably quiet for about 72 hours after.
The organization lies low as they wait for the news cycle to move on.
Shame supporters of gun control: 'How dare you stand on the graves of those children'
The NRA will often smear those opposed to gun rights in the wake of a mass shooting by trying to deflect public concern.
Another NRA media liaison officer, Lars Dalseide, was filmed advising the Australian politicians to: 'Just shame them to the whole idea.'
'If your policy, isn't good enough to stand on itself, how dare you use their deaths to push that forward. How dare you stand on the graves of those children to put forward your political agenda?'
In the days after the deadly Parkland school shooting in February last year, NRA executive vice president Wayne LaPierre lashed out at critics of the gun lobby and accused them of exploiting the massacre for political advantage.
'The shameful politicization of tragedy, it's a classic strategy right out of the playbook of a poisonous movement,' he told an annual conservative conference, hitting out in turn at supposed 'socialists' on the political left, and at the 'so-called national news media.'
'For them it's not a safety issue, it's a political issue,' he charged. 'They hate the NRA. They hate the Second Amendment. They hate