Family first.
That is how Rupert Murdoch designed his companies, making certain that he and his family always had control, meaning that his children and their children and their children to come would be taken care of financially for generations.
The 88-year-old mogul was able to show that plan in work just last month, when upon the sale of Fox's film and television assets to Disney, each of his six kids pocketed approximately $2 billion.
One thing Murdoch has not left his children with however is a plan for the future of his media empire, refusing to officially name an heir despite making no secret of his preferred child.
It is not his oldest child Prudence or the next in line Elisabeth, who has found incredible success outside the family business in emerging media markets.
It is not James, the son who has stood by his side for decades and weathered the fallout from the 2011 hacking scandal at News of the World and the 2016 sexual assault scandal at Fox News.
It is Lachlan, Murdoch's oldest son, who is the 'golden child' according to multiple sources.
And the empire looks to be his for the taking - but it is not clear if he is interested in the job.
Scroll down for video
Modern family: Rupert Murdoch, 88, looks to be slowly separating himself from his media empire after selling off Fox's film and TV assets to Disney (Georgia May Jagger, Lachlan Murdoch, Prudence Murdoch, James Jagger, Gabriel Jagger, Elizabeth Murdoch, James Murdoch and Lizzie Jagger; Murdoch and Jerry Hall; Chloe and Grace at Murdoch;s fourth wedding)
The family company and its future were the focus of a New York Times piece on Wednesday that provided an in depth look at the mogul's two sons while completely ignoring the lives and accomplishments of his four daughters.
By some accounts, Murdoch's heirs are now battling behind the scenes for control of the empire, with the two top contenders appearing to be his sons James and Lachlan.
The brothers have had a tumultuous relationship over the years which had become more frayed than ever of recent after Lachlan was promoted over his younger brother by their father, despite James' loyalty to the family company.
Others claim however that most of the children have soured on the notion of taking over for their father.
The media mogul is the father of six children, who range in age from 61 to 16.
The oldest is Prudence, who is Murdoch's only child with his first wife, Australian model Patricia Booker.
She has held various positions in her father's companies but now lives in Australia where she is largely focused on raising her three children.
Prue as she is called by her family, has made it clear that she is not interested in taking the reins and did not even attend college after graduating from Dalton in new York.
That does not mean she would oppose seeing second husband, Alasdair MacLeod, did move up the ranks at News Corps despite her protests about him working with her dad, or her offspring -who are Murdoch's three oldest grandchildren - landing a nice role at the company.
But as Vanity Fair reported back in 2008, Prue is the in many ways the one link that family has to reality.
'She gets away with saying what the others won’t, even things that the others won’t think, and she takes the various family members much less seriously than they do themselves,' reported the magazine.
'This involves, not least of all, seeing her three oldest half-siblings—Elisabeth, Lachlan, and James—as, each in his or her way, master-race prototypes.'
It is those three who have long seem poised to battle it out for their father's media empire - Elisabeth (50), Lachlan (47), and James (46).
The heirs: Lachlan, James and Elisabeth grew up in New York (above in 1989 with Murdoch and second wife Anna) and watched their father's empire grow with the acquisition of Twentieth Century Fox in 1985 and HarperCollins four years
