English National Opera boss invites Holly Willoughby and Davina McCall to concerts so they tweet about them and boost ticket sales The English National Opera wants to encourage celebrities to promote it He wants stars such as Holly Willoughby to promote opera on social media Miss Willoughby was photographed attending the ENO’s annual gala last year
By Jennifer Ruby Senior Showbiz Correspondent For The Daily Mail
Published: 01:15 BST, 4 April 2019 | Updated: 01:16 BST, 4 April 2019
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It's traditionally a recreation enjoyed by society’s elite.
But the English National Opera’s director Stuart Murphy is attempting to attract the masses by using popular celebrities such as Holly Willoughby, 38, and Davina McCall, 51, to encourage more ticket sales.
The new ENO chief, who joined the company last year following tenures at BBC Three and Sky Atlantic, is calling on popular British stars to promote opera through their social media accounts.
