She hit the headlines in 2017 after showcasing a slimmed-down, more toned physique - but Holly Willoughby has revealed why she 'very deliberately' refuses to talk about her weight.
The This Morning presenter, 38, made changes to her diet and exercise regime after giving birth to her third child, son Chester, in September 2014.
Since then the mum-of-three has been stealthily shedding pounds and is rumoured to have taken up pilates.
But Holly has deliberately never commented on how she achieved her enviable figure because she believes it's 'not helpful' or 'important'.
In an interview with The Sunday Times Magazine, Holly Willoughby reveals she refuses to talk about her weight because she doesn't believe it's helpful or important
The presenter, pictured hosting Dancing on Ice in 2011, has lost weight since making changes to her diet and exercise regime after giving birth to her third child, son Chester, in September 2014
She told The Sunday Times Magazine: 'It's a personal thing for me, and I think that people get obsessive with it.'
Holly added that interviewing parents who have lost their children to eating disorders has also contributed to her decision to keep quiet.
'They sit there and say, "It doesn't help that there's such a fascination with weight at the moment",' she said.
'It's not up to me to give you a blow-by-blow account of what I've eaten that day. It's not helpful, and it's not what's important.'
Holly, pictured on last year's I'm A Celeb, says stylist Angie Smith has awakened a
