Business is blooming for UK firm as demand increases for world's biggest size ...

The world's biggest size 50 knickers are being made by a company in Britain, with the 'super plus' underwear selling fast and proving to be very popular.

They are almost 6ft on the waist and 7ft on the hip and are part of a new range from The Size Expert, a company in Penryn, Cornwall.

Experts say the body shape of many women is changing and the Size Experts' boss, Laura Murray, said she realised how hard it was to find 'super plus' underwear for women.

Laura says she has sold more than 1,000 pairs of the size 50s.

In her search for the perfect super plus size pair of knickers, Laura Murray found the biggest mistake retailers make is to simply keep sizing up the waist band, ignoring the thighs, abdomens and bums of much larger women

In her search for the perfect super plus size pair of knickers, Laura Murray found the biggest mistake retailers make is to simply keep sizing up the waist band, ignoring the thighs, abdomens and bums of much larger women

Her company is selling cotton knickers up to a UK size 50, which have a have a waist size of up to 177cm (70 inches) and a hip size up to 202cm (80 inches), with the circumference being the same height as former England striker Peter Crouch.   

'All these retailers were saying they did really big size knickers but, when I bought them, they were much smaller than the size advertised and they were entirely the wrong shape.

'The biggest knickers I found were from Par Market in St Austell. I started to sell those and customers kept coming back asking for much larger sizes.

'In the end I worked with a designer to come up with a completely new pattern.'

The knickers Laura designed are now manufactured by a small company in Leicester.

In her search for the perfect super plus size pair of knickers, she found the biggest mistake retailers make is to simply keep sizing up the waist band, resulting in very uncomfortable underwear that does not reflect the body shape of extremely large women.

She realised those large knickers are uncomfortable and do not reflect the body shape of extremely large women

She realised those large knickers are uncomfortable and do not reflect the body shape of extremely large women

Her knickers take into account the larger thighs, tummies and bums of

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