ANCAP claims Facebook has banned its advertisement containing crash test dummies

The video deemed too 'GORY' for Facebook: Road safety campaign featuring crash-test dummies is banned from social media Australasian New Car Assessment Program claimed ad banned from Facebook Road safety authority said the content was deemed too 'gory' for social media ANCAP tried to re-post ad from 2018 to Facebook in January but was stopped A breast cancer awareness campaign was also banned from social media site 

By Aidan Wondracz For Daily Mail Australia and Australian Associated Press

Published: 16:22 BST, 3 May 2019 | Updated: 16:22 BST, 3 May 2019

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A road safety authority claims its advertisement has been banned from Facebook because it was classified as too 'gory'.

The Australasian New Car Assessment Program (ANCAP) said the social media site had blocked it from posting videos that featured crash test dummies.

ANCAP originally aired a campaign called 'Safer Vehicle Choices Save Lives' in July 2018.

The road safety authority looked to revive the campaign in January, though was blocked from re-posting the video to the social media site, the Herald Sun reported. 

The video shows two different people leave their family homes as they head to work.

The Australasian New Car Assessment Program (ANCAP) said the social media site had blocked it from posting videos that featured crash test dummies

The Australasian New Car Assessment Program (ANCAP) said the social media site had blocked it from posting videos that featured crash test dummies

One person gets into a 1998 Toyota Corolla, while the other gets behind the wheel of a 2015 model.

The pair are transported into a crash test facility, before a head-on collision is displayed with test dummy's in the driver's seat.

An airbag deploys in the newer model and protects the dummy from impact, while the dummy in the older car is crushed.

The campaign was created to raise awareness between the different protections built into vehicle, but the advertisement was blocked on Facebook based on the content.

The social media giant reportedly told the ANCAP that ads could not contain 'sensational or graphic content'

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