By Kylie Stevens For Daily Mail Australia
Published: 13:07 BST, 7 May 2019 | Updated: 13:28 BST, 7 May 2019
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The growing rise of a fish-free alternative on supermarket shelves has been described as a slap in the face for the Australian seafood industry.
The industry is up in arms over a plant-based tuna substitute marketed at vegans and vegetarians, which has been slammed by critics as false and misleading advertising.
Produced by Atlantic Natural Foods, Tuno is sold in cans similar to regular tinned tuna and instead of fish, is made from water, soy flour, yeast extract, maltodextrin and salt.
On the company's website, Tuno is described as a delicious plant-based seafood alternative that tastes just like premium seafood with up to 20 per cent less sodium