Democratic Presidential hopeful Beto O'Rourke was ridiculed on social media for live-streaming a 'weird' 20-minute video showing him getting a haircut during a campaign stop in Texas.
The former Texas congressman, 42, made a stop at Chema's Barber Shop as an assistant live-streamed footage of him getting a haircut and massage.
And what came next made for awkward viewing as he made chitchat with the barber and another customer who O'Rourke had to introduce himself to after he failed to recognize him.
His latest attempt at branding himself as a man of the people came just one day after claiming he regretting launching his 2020 election campaign on the cover of Vanity Fair, and said the move reinforced his 'privilege.'
Democratic Presidential Beto O'Rourke was ridiculed on social media for live-streaming a 'weird' 20-minute video showing him getting a haircut during a campaign stop in Texas
The video showed him speaking in Spanish with the barber named Manuel along with another man who entered the shop.
At one point in the live-stream another customer strolled into the barbershop and said he recognized O'Rourke, but did not know who he was. The Texas Democrat explained to the man that he is running for president.
The former Congressman also took questions from viewers during the stream, before eventually discussing his education reform platform.
He made an attempt at humor when the barber appeared to trim some of his ear hair, with the politician explaining: 'We’re cutting out some of this ear hair that you get when you get older. It grows out of your ears, and if you don’t get it cut, it can be nasty.'
To fill the awkward silences during the 20 minute clip, O'Rourke gave an update on his three children, explaining that his daughter Molly was taking a standardized test.
He went on to say that his son Ulysses has a basketball game Wednesday night, and his son Henry has a baseball game coming up, with the children expected to finish up in school in a couple of weeks.
He claimed he was 'doing an impromptu town hall at Chema's' as his assistant asked him to tell viewers what was going on.
O'Rourke then falls silent as the barber gives him a back massage with an electric device.
The-father-of three could've been mistaken for a weatherman at the end of the clip as he exited to the store, giving viewers a virtual tour of El Paso landmarks and an update on the warm temperatures in the Texas city.
In the 20-minute clip which was live-streamed on Facebook, O'Rourke chatted in Spanish to Manuel, the owner of Chema's Barber Shop in El Paso, as he stopped intermittently to answer questions posted from Facebook users
Another barber shop patron came over and spoke to O'Rourke as he said he liked El Paso and claimed he was using the exchange as an 'impromptu town hall stop'
O’Rourke has frequently used live-streaming to try to connect with voters, using the platforms to talk to his social media followers directly during his unsuccessful bid to beat Texas Senator Ted Cruz last year.
It also wasn't the first time O'Rourke gave voters an insight into his daily life, with the 2020 hopeful posting a livestream video of a trip to the dentist back in January.
As could be expected, the video clip posted via his Facebook campaign page was mercilessly mocked on social media, with people branding him 'egotistical'.
One Twittter user named @126 wrote: 'Beto O'Rourke live streaming his haircut is 2020’s saddest moment.'
Manuel the barber then videoed O'Rourke as he said hello in Spanish to his children
The end of the clip saw the Former Texas Congressman leave the shop and give viewers an update on the weather and a look at El Paso landmarks in the vicinity of the store
MAGABattaram wrote: 'Beto O'Rourke live-streaming a haircut. Was he pandering in Spanish? No one cares!
A user named Ken tweeted: 'Really, how corny..Next, I
